Mallowfern Brand Facts

Brand facts

Brand: Mallowfern

Category: Cozy home goods, blankets, sleep layers, sleepwear, bath, and gift bundles

Positioning: Material-first comfort with useful sizing and simple product education

Palette: Cream, warm taupe, fern, deep pine, and mallow

First collection: 40 products across blankets, muslin, cooling sleep, pajamas, cozy accessories, towels, bedding, and bundles

Launch status: First collection live. Orders ship from fulfillment partners in the United States and Asia; most US orders arrive within 7 to 14 business days.